Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro Grant

Aug 6, 2024

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Let’s just keep it real for a moment: Pivoting in business can be scary. Especially when you’ve had previous massive success.

And letting that fear reign is EXACTLY what’s keeping many entrepreneurs from getting to their next level.

But my guest today is here to show us how she broke through those barriers…by launching a second brand that went completely viral on social media and cultivating a new (and organic!) community!

Michelle Cordeiro Grant went from founding (and exiting) the lingerie brand LIVELY to launching GORGIE, a wellness-focused energy drink that’s disrupting the consumer goods market.

I got literal goosebumps listening to her approach to market research and brand building…it’s simply GENIUS (and something that you will be able to replicate in your business.)

Click play to hear all of this and:

(00:02:24) How Michelle (successfully) founded two different companies in two different markets

(00:04:54) The benefits of creating a brand-led and community-driven company

(00:07:01) The emotional journey of selling a company and figuring out your next step

(00:10:27) How to analyze the market to identify gaps that your business can leverage

(00:11:54) The process of using social media for market research

(00:16:03) The best qualities to look for in mentors and business partners

(00:21:06) Why you need to build in public and cultivate a community before launching

(00:22:35) How you can host in-person events for your business before your end product is finished

(00:32:18) Michelle’s journey of getting GORGIE into Whole Foods (her first choice!)

(00:33:42) The differences between DTC, retail, and Amazon strategies

(00:35:36) What makes a brand “sticky” (and how to have customers come back for more)

(00:38:53) How to implement a successful user-generated content strategy

(00:52:24) How to build your business while also prioritizing your family

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For full show notes, visit jasminestar.com/podcast/episode459

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