The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 060: How To Use SDR As A Growth Engine a & Customer Success As A Bridge For Gaps In Product with Lawrence Coburn, Founder & CEO @ DoubleDutch
Lawrence Coburn is the Founder & CEO @ DoubleDutch, the category leader for event marketing automation. If you are at SaaStr and have the pleasure of using the SaaStr app, yep that is DoubleDutch! They have raised more than $75m in VC funding from some of the best VCs in the world including Index Ventures, Bessemer, Floodgate and Bullpen. As for Lawrence he is a three time entrepreneur, Lawrence also founded RateItAll, a top ten consumer review property, and LocationMeme, a blog about location based services. Lawrence is also the geo-location editor for The Next Web, is a mentor at IO Ventures, a San Francisco based incubator, and on the advisory board for the Enterprise 2.0 conference.
In Today's Episode You Will Learn:
- How did Lawrence made his way into SaaS and then came to found DoubleDutch, the category leader for mobile social events?
- How does Lawrence look to use SDR as a growth engine and does he think it is important to invest in this early to build the machine?
- How has Lawrence found the transition in terms of moving upmarket from SMB to Enterprise? How does Lawrence look to differentiate himself in such a crowded market?
- How has Lawrence seen the evolution of the team? Does he agree there are different people for different phases of the growth cycle?
- How does Lawrence look to use customer success as a bridge to cover gaps in product?
60 Second SaaStr
- Fave SaaS resource?
- What does Lawrence know now that he wish he had known at the beginning?
- What is the biggest challenge Lawrence faces to this day?
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