Can you share a specific example from your experience at J&J, Coke, or General Mills where applying strategic thinking led to a notable success in brand positioning or marketing execution?
Your marketing training emphasizes fundamentals like strategic thinking and brand analytics. How do you adapt these fundamentals to the evolving landscape of digital marketing and changing consumer behaviors?
In your book "Beloved Brands," you discuss building brands that consumers love. Can you elaborate on a case study or practical advice from the book that our listeners, particularly those in the CPG industry, could apply to enhance their brand building efforts?
Given your extensive experience in leading marketing teams for iconic brands, could you share a challenging situation you encountered and how you navigated it to ensure the team produced exceptional work that drove business growth?
The CPG View