The CPG View cover image

The CPG View

Strategy in Motion: Navigating the Marketing Landscape (Graham Robertson, Founder and CMO at Beloved Brands)

May 9, 2024
21:22

Can you share a specific example from your experience at J&J, Coke, or General Mills where applying strategic thinking led to a notable success in brand positioning or marketing execution?


Your marketing training emphasizes fundamentals like strategic thinking and brand analytics. How do you adapt these fundamentals to the evolving landscape of digital marketing and changing consumer behaviors?


In your book "Beloved Brands," you discuss building brands that consumers love. Can you elaborate on a case study or practical advice from the book that our listeners, particularly those in the CPG industry, could apply to enhance their brand building efforts?


Given your extensive experience in leading marketing teams for iconic brands, could you share a challenging situation you encountered and how you navigated it to ensure the team produced exceptional work that drove business growth?

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode