Anne-Laure Le Cunff, founder of Ness Labs, talks about building a community and managing expenses with SaaS platforms. They discuss membership management, website integration, and customer acquisition tools. The podcast also covers growth and acquisition channels for the business, as well as the benefits of collaborations in adjacent spaces.
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Quick takeaways
Ness Labs maintains member retention by consistently releasing new content and fostering engagement through its community aspect.
Twitter serves as the primary acquisition channel for Nest Labs, with Ann Lora's authentic and engaging tweets leading to new sign-ups and customer growth.
Deep dives
Nest Labs: A Pure Content and Community Platform
Nest Labs is an online platform that focuses on offering neuroscience-based content and coaching to entrepreneurs and knowledge workers. It is primarily a pure content and community-based membership site, without any code behind it. The platform ensures stickiness and member retention by consistently releasing new content every month, with the founder, Ann Lora, devoting regular time to writing content and sending out newsletters. The affordable pricing strategy of $50 per year attracts members, and the community aspect of the platform fosters engagement and encourages members to return.
The Journey to Profit: Scaling a Solo-founded Membership Site
Nest Labs, founded by Ann Lora, started making money in 2019 after a soft launch in 2018. With a loyal and growing customer base, Nest Labs recently reached 1,500 members, generating about $75,000 in annual recurring revenue (ARR). As a solo founder, the platform's profitability is high, with most of the money being profit. Ann Lora's time is primarily spent on creating content, while the majority of costs are related to using SaaS platforms to manage the business operations efficiently. The website, powered by WordPress and integrated with Memberful and Circle, along with Zapier for automation, allows Ann Lora to optimize her time as a solo founder.
Building an Audience and Growing the Business on Twitter
Twitter serves as the primary acquisition channel for Nest Labs, with Ann Lora gaining traction and followers by being open and authentic in her tweets. By sharing her work in progress, asking questions, and even showcasing mistakes, she has built a trusting and engaged audience. Twitter continues to be the main source of customer acquisition, although Ann Lora is actively working on expanding into search engine traffic for more passive growth. The strategic use of keywords and sharing of valuable content has resulted in high engagement rates, and her tweets often lead to new sign-ups to the paid membership or course offerings.
Anne-Laure Le Cunff is the founder of Ness Labs, an online platform offering neuroscience-based content and coaching to thousands of entrepreneurs and knowledge workers. Prior to Ness Labs, she led marketing for digital health products at Google. She holds a MSc in applied neuroscience from King's College London.
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