Using AI at Work 50: Using AI for Sales Optimization Strategies with Steven Werley
Dec 16, 2024
Steven Werley, the mastermind behind Closable.ai, shares his expertise on leveraging generative AI for sales optimization. He discusses how AI enhances sales coaching, boosts show and close rates, and helps overcome team resistance to technology. Steven emphasizes the importance of customizing sales processes and using data insights to improve performance. He also addresses concerns about AI replacing jobs and predicts a future where AI integration is seamless and essential for sales success.
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Pitch AI As Money-Making Tool
- To get salespeople onboard with AI, emphasize how it helps them make more money and makes their workflow easier.
- Show the vision clearly so they see AI as a tool, not a threat or cumbersome tech.
AI Enables Instant Sales Coaching
- AI can analyze sales calls immediately after completion to provide feedback and coach reps in real time.
- This tight integration with CRM and immediate insights helps move deals forward more effectively.
AI Doubled Show Rates
- Steven used AI to analyze caller transcripts to identify why some prospects didn't show up for sales calls.
- He improved show rates from 35% to about 70% by optimizing the appointment setting scripts based on AI insights.