In this episode of The GTM Pack podcast, we interview Sander Buitelaar, Product Marketer & Sales Enablement Expert based in the San Francisco Bay Area.
In this conversation we dig into product marketing related topics such as:
💡 Why helping the sales team is one of product marketing's key responsibilities
💡 What sales enablement looks like from the eyes of a product marketer
💡 How sales collateral maps to stages in the sales cycle
#productmarketing #pmm #gtm
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
The GTM Pack Show