Explore the journey to bestselling success and learn how mindset plays a crucial role in overcoming challenges. The host shares personal experiences of self-doubt and the misconceptions of the publishing industry. Discover strategies to adopt a successful identity and build habits that align with your ambitious goals. Tune in for insights on connecting with your future self and join a supportive community to realize your dreams.
Understanding that bestseller lists consider factors beyond sales, such as media presence and credibility, is crucial for aspiring authors.
Cultivating a proactive mindset and implementing effective marketing strategies can significantly enhance visibility and success for ambitious goals.
Deep dives
Understanding Bestseller Lists
Many bestseller lists, including the New York Times, operate differently than one might expect, as they do not solely rely on sales numbers. Instead, factors such as media presence and perceived credibility play significant roles in determining which books make the cut. Competing in categories populated by high-selling books like celebrity cookbooks adds an additional challenge. Consequently, simply achieving a high number of sales does not guarantee a spot on such prestigious lists, highlighting the multifaceted nature of book marketing.
Shifting Mindset for Success
Overcoming feelings of inadequacy is crucial when facing disappointments, especially in ambitious projects like book launches. The speaker discusses how internalized societal expectations led to doubts about her ability to sell enough copies to become a bestseller. By employing self-coaching techniques and focusing on her future self's identity as a successful author, she redirected her mindset to emphasize action rather than dwelling on unmet goals. This shift allowed her to remain motivated and focused on what steps she needed to take to support her book's success.
Actionable Strategies for Promotion
The implementation of effective marketing strategies proved essential for achieving success despite not meeting initial sales expectations. Creating engaging bonuses for pre-orders and actively reaching out for speaking opportunities were key actions that contributed to book visibility. High engagement and consistent outreach to audiences reinforced the importance of expansive efforts rather than fixating on numerical goals. Ultimately, these strategies helped the book reach various bestseller lists despite not hitting the original sales target, demonstrating that a proactive approach can yield significant outcomes.
If you have a big, ambitious goal- whether it’s becoming a bestselling author or something else entirely- this week's episode is for you.
When my book, Take Back Your Brain, hit the New York Times Bestseller list, most of the other books had been there for weeks, were written by authors with millions of social media followers, or both. So how did I get there? I'm pulling back the curtain this week and teaching you how to adopt the identity and habits you need to achieve whatever big, audacious goal you are working towards right now.