Makena Kelly, a senior reporter at WIRED covering tech and politics, teams up with Leah Feiger, a savvy social media influencer. They dive into how the Democratic National Convention rolled out the red carpet for creators, emphasizing their role in rallying youth support. The conversation highlights the shift from traditional journalism to influencer-led engagement, detailing exclusive parties and the strategy behind leveraging viral moments. They also discuss the impact of social media on political narratives and the challenges influencers face in maintaining accountability.
The DNC's strategy of prioritizing influencers over traditional journalists aims to engage younger voters through relatable content and social events.
While leveraging influencer culture enhances outreach, it also raises concerns about the authenticity of political messaging and grassroots support.
Deep dives
Influencers and the DNC's Strategy
The Democratic National Convention has embraced influencers as a core part of its outreach strategy to connect with young voters. This approach includes hosting parties designed specifically for content creators, such as the 'Hotties for Harris' event, which featured playful photography opportunities and exclusive merchandise. This shift reflects a broader trend within the Democratic Party to utilize the unique reach of influencers, who have cultivated specific audiences and can mobilize them effectively around political messages. For example, influencers like Deja Fox and Carlos Eduardo Espina have been highlighted for their roles in advocating for issues that resonate with younger demographics, such as abortion rights and immigration reform.
The Role of Parties and Engagement
The DNC has transitioned into a space where influencers not only participate in social events but are also integrated into the convention’s program, taking the stage to address attendees. This engagement highlights the importance of relatability and accessibility in the current political landscape, with influencers having a casual presence that contrasts with traditional celebrity endorsements. Events like yacht parties and creator lounges have facilitated informal interactions between influencers and political figures, creating a relaxed atmosphere conducive to content creation. The intentional blend of politics and entertainment aims to generate enthusiasm and excitement, particularly among the youth.
Challenges of Image and Perception
While the DNC aims to appeal to young voters through a vibrant, influencer-led narrative, this approach raises potential concerns regarding image and authenticity. Observations have been made about the disparity between the lavish events for influencers and the serious political messages being delivered at the convention, leading to questions about the sincerity of the party's commitment to middle-class Americans. Some creators have expressed discomfort at the juxtaposition of enjoying yacht parties amid speeches focused on raising taxes for the middle class. This dynamic reflects the fine line the Democratic Party must navigate as they attempt to maintain grassroots support while leveraging influencer culture.
Tensions and Protests Surrounding the Convention
Outside the convention, protests focused on various issues, including Palestinian rights, underscore the conflicting sentiments surrounding the DNC's progressive platform. While the DNC has made strides in recognizing these issues by organizing panels and featuring key figures like AOC, participants in protests have called for more substantial actions from political leaders. The challenge lies in addressing the diverse concerns of the electorate while maintaining a party image that appeals to younger, socially conscious voters. As such, the DNC is tasked with the dual obligation of fostering an inclusive narrative while effectively engaging with both supporters and dissenters alike.
The Democratic National Convention organizers really rolled out the blue carpet for influencers this year. Today on the show, WIRED senior reporter Makena Kelly joins from Chicago to talk about the Democrats’ strategy of favoring creators over journalists, and whether it will help them win votes. Plus, behind the scenes at the influencer after-parties.
Leah Feiger is @LeahFeiger. Makena Kelly is @kellymakena. Write to us at politicslab@WIRED.com. Be sure to subscribe to the WIRED Politics Lab newsletter here.
