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Influencers Take Over the DNC

WIRED Politics Lab

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Influencers at the DNC: A New Era

This chapter explores the vibrant social scene at the Democratic National Convention, focusing on exclusive events attended by influencers and their interactions with political figures. It examines the significant impact of various types of influencers on campaign messaging and voter engagement, contrasting their experiences with those of traditional journalists. The discussion highlights a strategic shift in political communication, showcasing how candidates leverage social media creators to connect with voters more directly.

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