The anatomy of Humbug and why we should stop worshiping creativity
Books by Paul Feldwick:
- The Anatomy of Humbug: How to Think Differently about Advertising
- Why does the Pedlar Sing?: What Creativity Really Means in Advertising" Troubador Publishing Ltd (2021)
http://paulfeldwick.com/
The Dedoles Socks Campaign: https://youtu.be/9ZVc1bbgH3U