What makes advertising effective? - Paul Feldwick - Author & Creative-Director (English)

The anatomy of Humbug and why we should stop worshiping creativity

Books by Paul Feldwick:

1. The Anatomy of Humbug: How to Think Differently about Advertising
2. Why does the Pedlar Sing?: What Creativity Really Means in Advertising" Troubador Publishing Ltd (2021)

http://paulfeldwick.com/

The Dedoles Socks Campaign: https://youtu.be/9ZVc1bbgH3U