The GaryVee Audio Experience

5 Consumer Trends of 2026

12 snips
Sep 18, 2025
Explore the future with insights on five critical consumer trends heading into 2026. Discover how AI is changing buying habits and the importance of trust and culture in consumer choices. Learn about Gen Alpha's shift towards unplugging, creating opportunities for experiential businesses. Delve into the potential of Africa's cultural rise and the monetization of unconventional content. Plus, uncover the thriving landscape of alternative sports in the age of modern distribution.
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ANECDOTE

Stan.Store And The Creator Tech Stack

  • Gary describes his involvement with Stan.store and a challenge he runs to help creators build businesses.
  • He frames the tool as enabling the "individual empire" he advocated since Crush It.
INSIGHT

The Rise Of The Individual Empire

  • The "individual empire" era lets creators build full businesses and keep ownership of revenue through blockchain and AI enhancements.
  • Decentralized monetization plus AI scaling will let individuals compete with large enterprises.
ADVICE

Monetize On Decentralized Channels

  • Build attention on centralized platforms but monetize on decentralized channels so you keep 100% of revenue.
  • Use blockchain payments and creator-owned platforms to avoid platform rakes on tips and payments.
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