Marketing School - Digital Marketing and Online Marketing Tips Why US Adults Find TV Ads to Be Trustworthy #1889
Oct 16, 2021
Discover why U.S. adults, particularly those over 50, trust TV ads more than other mediums. A recent survey reveals that familiar faces and established companies boost credibility in advertising. The discussion also touches on how current events, like the U.S. departure from Afghanistan, have impacted TV advertising schedules. Additionally, explore advertising opportunities on popular streaming platforms like Roku and Hulu. This insight could reshape your marketing strategy!
AI Snips
Chapters
Transcript
Episode notes
TV Ad Inventory Issues
- Neil Patel is finding it hard to get TV ad inventory.
- This is due to the US Afghanistan pullout disrupting news schedules.
Trust in TV Ads
- Adults over 50 trust companies that advertise on TV.
- They perceive TV advertisers as large, trustworthy companies.
OTT Advertising
- Consider over-the-top (OTT) advertising on streaming services like Roku and Hulu.
- These platforms offer advertising opportunities to reach younger demographics.