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Learn unconventional marketing strategies from a former band assistant turned keynote speaker. Embrace speaking for personal growth and improvement. Discover the power of consistent practice and living with passion. Get inspired by creative networking tactics and the importance of in-person connections at conferences.
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Quick takeaways
- Embrace unconventional marketing tactics and stand out in your industry by thinking outside the box.
- Establish credibility and boost confidence by actively engaging in speaking, podcasting, and writing a book.
Deep dives
Keys to Delivering Your Message Like a Rock Star
To deliver your message effectively, Craig stresses the importance of positioning yourself as an expert in your industry. He advocates for unconventional marketing strategies focused on relationship-building rather than traditional methods like Facebook ads or cold calling. By hosting rock star marketing boot camps and large events, Craig emphasizes the significance of becoming the go-to person in your field, leveraging speaking engagements, podcasting, and writing a book to stand out.
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AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode