LaRussell is a rapper, entrepreneur, and founder of Good Compenny, a Bay Area based nonprofit that provides local creatives with resources, support, and opportunities to showcase their talents and ideas. Since 2018, LaRussell has dropped an astounding 40 albums as an independent artist, using a business model that allows fans to bid on everything from merchandise to concert tickets to royalties to features.

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[00:01:53] Streams of income.

[00:05:22] Biggest source of revenue.

[00:06:23] Making money from touring.

[00:09:03] Offer-based pricing.

[00:11:19] TBA ticketing site.

[00:12:13] Restaurant buyouts.

[00:13:06] Removing suggested prices.

[00:14:03] Making money from merchandise.

[00:15:16] What holds new artists back.

[00:17:51] Weirdest booking experience.

[00:18:25] Being open to all opportunities.

[00:19:37] Approach to sharing content.

[00:21:46] Advice to new creators.

[00:22:57] Content creation process.

[00:25:01] Delegating work.

[00:26:24] LaRussell team members.

[00:27:53] Best hires.

[00:29:23] Tasks handled by the team.

[00:33:57] Process for making music.

[00:35:39] Working with distribution platforms.

[00:38:58] The cost of making hits.

[00:40:21] Spending money on advertising.

[00:41:21] Creating organic viral content.

[00:44:04] LaRussell fandom.

[00:45:18] Supply & demand of today’s music market.

[00:48:51] Making money from streams.

[00:49:45] Creating demand for your art.

[00:51:43] Capitalizing off one moment.

[00:53:53] What makes someone go viral.

[00:55:22] Declining a deal from Jay-Z & Roc Nation.

[00:59:45] Benefits of major labels.

[01:01:09] Maintaining autonomy.

[01:04:12] Having an abundance mindset.

[01:05:45] Journey with money.

[01:09:28] Hustling on a small scale.

[01:11:03] Biggest career risks.

[01:14:20] Performing on NPR’s Tiny Desk.

[01:15:49] Financial trajectory.

[01:20:53] The riff between artists & promoters.

[01:22:55] Increasing the surface area of luck.

[01:24:41] Future plans for Good Compenny.

[01:27:18] The optics of LaRussell.

[01:28:55] Fighting perfectionism.

[01:34:08] Benefits of increasing your output.

[01:35:46] More time does not equal better quality.

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He Makes $416,000/Month! LaRussell Reveals His Exact Business Playbook (For The First Time Ever)