Deploying over $2B into mis-priced real estate by becoming local experts and leveraging a vertically integrated strategy - Ian Ross: Founder of SomeraRoad

Ian Ross founded SomeraRoad in 2016, bringing a fresh, entrepreneurial approach to opportunistic real estate in growing secondary cities nationwide. He has since led the firm’s rapid expansion, overseeing nearly $2.5 billion in acquisitions of 25+ million square feet in more than 70 unique markets. Ian has also augmented SomeraRoad’s core value-add business, building new verticals in industrial net lease, distressed debt, and opportunity zone investing and creating a robust ground-up development practice. Today, SomeraRoad is arguably the fastest-growing commercial real estate investment and development company in the USA.

On this episode, Jake and Ian discuss:

• Building SomeraRoad
• Micro-neighborhoods
• Having local expertise at a national scale
• Placemaking and Hospitality in Office and Hotel assets

Connect & Invest with Jake:

Follow Jake on Twitter: https://twitter.com/jwurzak

Take the Hospitality Investing Masterclass: https://learn.jakewurzak.com/

Learn How to Invest with DoveHill: https://bit.ly/3yg8Pwo

Links:

SomeraRoad

Ian on LinkedIn

Topics:

(00:00:00) - Intro

(00:03:50) - Ian’s entrepreneurial journey

(00:06:27) - Biggest lessons learned on someone else’s dime

(00:08:37) - Do local operators tend to miss out on macro trends?

(00:15:09) - Early decisions to make when considering entering a new asset class

(00:20:05) - Raising capital & funds

(00:28:47) - Focusing on neighborhoods instead of cities

(00:31:13) - Setting up local offices

(00:34:36) - How has your thoughts on placemaking changed?

(00:41:45) - What’s your approach to hospitality?

(00:46:23) - How much do you think about competitors in your local market?

(00:50:58) - 1 Hanover Square

(00:56:51) - Keeping teams interconnected and hiring, 

(00:59:39) - How do you keep the pulse on whether you’re hitting goals?

(01:00:45) - The industrial net lease space

(01:02:26) - Where do you get inspiration?

(01:04:41) - What are your goals for the next 5 years?

(01:05:29) - What’s been your favorite deal?

(01:08:27) - What’s your favorite hotel?