Masters of Scale Rapid Response: Rally a team in turmoil, w/NFL Raiders president Sandra Douglass Morgan
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Oct 13, 2022 
Sandra Douglass Morgan, the first Black woman president of an NFL franchise, shares her groundbreaking journey and leadership insights with a focus on overcoming challenges. She discusses balancing brand responsibility with innovation while navigating the Raiders' tumultuous transition. Morgan emphasizes prioritizing community impact and fostering a culture of collaboration. Additionally, she explores the evolving landscape of fantasy sports and sports betting, highlighting the importance of fan engagement and transparency in leadership.
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Unexpected Encounters
- Sandra Douglass Morgan, a former city attorney, became the Raiders' president.
- A Grammy-winning artist visited her suite, highlighting the unexpected nature of her new role.
Prioritize Culture
- Address organizational culture from the start.
- Sandra prioritized meeting with employees to establish open communication and accountability.
Culture is Ongoing
- Building a strong culture is an ongoing process, not a checklist item.
- It requires continuous growth, adaptation, and communication within the team.