How I Built This with Guy Raz Advice Line: Growing Beyond Your Niche
Oct 10, 2024
In this episode, Fawn Weaver, founder of Uncle Nearest Whiskey, shares how personal storytelling can elevate a brand. Andrew Abraham discusses innovative ways to educate consumers about dry eye treatment, shifting focus from medical jargon to lifestyle marketing. Brett Schulman offers insights on scaling a business, while Oni Colston highlights the transformative power of board games in sparking deeper conversations. Lastly, Adam Goldberg dives into the ups and downs of turning pet photography into a thriving business.
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WAMO's Origin
- Oni Colston, founder of WAMO, lacked funds for elaborate dates after having her daughter.
- She created conversation cards on Microsoft Word to connect with her husband.
Confidence in Self
- Fawn Weaver advises entrepreneurs to cultivate confidence in themselves, not just their products.
- Investors bet on the person, the "jockey," not just the idea or the "horse."
Finding Your Brand Story
- Fawn Weaver suggests that even brands without a clear story can find one in their founder's motivations.
- Every human has a story, and that story can become the brand's narrative.