DAvide Colla on his fight with AI, ugly design, and bold luxury brands

“A client chose a logo created by their secretary with AI over ours.” What sounds like a nightmare for designers became DAvide Colla’s wake-up call. 

In our latest DMEXCO podcast episode, the founder of Milan-based agency 150 up talks to Verena Gründel about how AI is changing the rules of design, why luxury brands fear looking "cheap" with AI content and what he teaches his students in a world where tools can do almost everything. 

From client rejection in favor of AI to using trained models for luxury campaigns - this episode dives into the real impact of AI on design and branding.

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