The Dentalpreneur Podcast w/ Dr. Mark Costes 2278: The Five Key Drivers to Grow Your Dental Business
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Jun 27, 2025 In this conversation, Penny Reed, Executive Vice President at ADOM and a former dental office manager, shares her impressive journey to becoming a leading consultant in dental management. She highlights five key revenue drivers that can propel dental practices forward. Penny emphasizes the importance of engaging patients through hygiene and maximizing referrals by training staff for enthusiastic interactions. She also discusses her commitment to empowering office managers through ADOM's educational resources and community support, making this a must-listen for practice leaders.
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From Recruited Manager To Systems Evangelist
- Penny Reed was recruited by her dentist to run his solo practice and learned by doing despite having little prior experience.
- Seeing the first P&L and small operational wins turned her into an evangelist for systems and teamwork in dentistry.
Five Drivers To Grow Revenue
- Focus growth efforts on five key revenue drivers: new patients, active patient base, hygiene recare, efficiency, and case acceptance.
- Small percentage improvements across these drivers compound into 25–35% annual growth without overwhelming the team.
Pre-Book Hygiene Appointments Early
- Pre-appoint every patient who can keep an appointment and make it part of the visit routine at the start of the appointment.
- Use automated recare reminder sequences so patients receive timely reminders long before the appointment day.