John Hays, a consultant with Understanding Ag, joined me to discuss the journey he and his family have been on to diversify and market the products raised on their farm. We discuss the necessary education, connections, and infrastructure to succeed in direct marketing pastured proteins. We also discuss his ability to compete for leases in a context dominated by corn and soy bean operations.

Thanks to our Studio Sponsor, Understanding Ag!
Head over to UnderstandingAg.com to book your consultation today!

Sponsor:
UnderstandingAg.com

Course Mentioned:
Business Made Simple