The Art of Franchise Marketing The Evolving Relationship Between Private Equity and Franchising
On The Art of Franchise Marketing, Jeff brings a wealth of expertise in strategic planning, sales process optimization, and infrastructure development to support franchise brands in their growth trajectory. Having successfully navigated private equity acquisitions, Jeff now leads Front Street, a boutique private equity firm focused on guiding emerging franchisors toward sustainable growth and equity-building strategies.
In this engaging conversation, Jeff and industry expert Madeleine Zook shed light on the evolving relationship between private equity and franchising. From the initial stages of due diligence to post-acquisition integration, they delve into the complexities of private equity investment, offering valuable insights for founders and entrepreneurs considering selling their brands. Discover practical strategies for preparing your brand and team for private equity investment, and gain valuable perspectives on navigating the dynamic landscape of franchising and finance. Whether you're a franchisor, franchisee, or investor, this discussion provides essential guidance for optimizing your business for success in today's ever-changing market.