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Barron's Advisor

Geri Eisenman Pell: Succession Planning Tips for Financial Advisors

Feb 25, 2025
Geri Eisenman Pell, co-founder and private wealth advisor at Rise Private Wealth Management, shares her journey after merging her firm. She discusses practical steps for succession planning, emphasizing the alignment of personal strengths and market demands. Pell highlights the importance of effective communication and trust during transitions, alongside the emotional challenges advisors face. She also advocates for empowering women in finance and the need for a supportive team structure, ensuring a successful legacy while navigating industry complexities.
43:10

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Quick takeaways

  • Advisors should prioritize understanding their strengths and client relationships to ensure effective succession planning and legacy preservation.
  • Cultural alignment during mergers is essential for maintaining client service integrity, emphasizing values over financial metrics in partnership decisions.

Deep dives

Navigating Succession Planning

Advisors must approach succession planning with a clear understanding of their strengths and the evolving needs of their clients. Identifying what they excel at and aligning that with current market demands can provide a solid foundation for selecting a suitable successor or partner. The importance of prioritizing client relationships and the long-term care of clients’ beneficiaries is emphasized, as these elements are crucial in creating a successful transition. This proactive approach, focused on relationship management and strategic alignment, ultimately safeguards a firm’s legacy and enhances client trust.

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