

How to Deliver Real Value with Ara Mahdessian of ServiceTitan
7 snips Dec 21, 2022
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ServiceTitan's Origin
- Ara Mahdessian and Vahe Kuzoyan, both children of tradesmen, built software to help their families.
- This software evolved into ServiceTitan, a leading trade services software company.
B2B Software Value
- Businesses use B2B software to increase revenue or lower costs.
- ServiceTitan helps trades businesses do both by optimizing marketing, booking, and in-home sales.
Trades Industry Growth
- The trades industry is massive and critical, driven by increasing demand and declining DIY.
- ServiceTitan's success comes from focusing on this large, underserved market and delivering real value.