Copywriters Podcast The Little-Known Power Of Email Subject Lines, With Donnie Bryant
17 snips
Jan 1, 2024 Donnie Bryant, an expert in email marketing, discusses the power of email subject lines in increasing sales. They talk about legal review for regulated industries, the importance of taking a stand, the power of curiosity in subject lines, and the effectiveness of templates. Donnie's new book, 'Subject Line Science,' is mentioned throughout the podcast.
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Avoid Boring Repetitive Subject Lines
- Avoid boring or repetitive subject lines as they cause readers to ignore your emails.
- Vary your approach and avoid overusing benefits or unbelievable claims in subject lines.
Use Polarization in Marketing
- Polarization can benefit email marketing by clearly stating your stance and appealing to a specific audience.
- Trying to avoid all controversy to please everyone often makes your message bland and ineffective.
Leverage Curiosity in Subject Lines
- Use curiosity to increase email open rates as it can overpower fear or discomfort.
- Craft subject lines that tease an idea or problem without making direct claims to hook readers.
