The Cozy Content Corner
Multiple Offers: How to Talk About 'em and Sell 'em!
May 15, 2023
In this podcast, they discuss how to efficiently sell multiple offers without confusing your audience. They emphasize the importance of a clear offer ladder and planning campaigns. It's crucial to communicate the transformation and benefits of your offers and tailor your messaging to different groups. The podcast also highlights the significance of nurturing and following up with customers in the online space.
16:42
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Quick takeaways
- Establish a clear offer ladder or offer stack to smoothly flow from one offer to another.
- Focus on the transformation your offer provides instead of the specific features to better connect with potential customers.
Deep dives
Creating an Offer Ladder
When selling multiple offers, it's important to establish a clear offer ladder or offer stack that flows nicely into one another. For example, a brand photographer might have a freebie like a branding photoshoot planning guide, followed by a $27 masterclass on the best shots for business owners. They can then offer a one-on-one branding intensive strategy session and their top-tier offering could be a live branding session. This way, the client journey is clear, and each offer builds upon the previous one.
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