Multiple Offers: How to Talk About 'em and Sell 'em!
The Cozy Content Corner
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Offer Clarity, Audience Engagement, and Individualized Messaging
This chapter emphasizes the importance of consistent and clear communication of your offer stack, including who it is for, the transformation it offers, and the need to continue the conversation with your existing audience. It also highlights the value of individualizing marketing messaging for different groups of people.
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