Rule #1 when it comes to channel alliances: Be humble. 

A channel alliance is an opportunity to work together instead of doing everything yourself. Co-innovation, co-marketing, and co-selling will make your channel offer stronger. 

In this episode of Partnerships Unraveled we talk about channel alliances. We discuss

Recruiting partners for alliance partnerships

What should you keep in mind when recruiting an alliance partner? How will you approach co-selling, co-innovation, and scaling together?

Co-innovation go to market

How do you determine your marketing message? What pains will you solve? And how will you reach both your existing and new end-users? 

Co-selling alliance through the channel

How do you ensure correct orchestration within the channel? How do you help your partners in the long-run? 

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