Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy Why it's Time to Move to YouTube
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Feb 2, 2025 Social media is in a whirlwind, especially with the ups and downs of TikTok and Instagram. The shift towards YouTube is gaining momentum, as creators and audiences crave longer, more substantial content. YouTube's creator support and monetization options are significant advantages to consider. With a focus on evergreen content for 2025, strategies for maximizing searchability and engagement are key. Tune in to explore the exciting future of content creation and why YouTube is the platform to embrace.
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TikTok Ban Impact
- Ellen Mackenzie mentions the temporary TikTok ban in the US and its impact.
- It caused fear among creators about platform control and potential disappearance.
Content Consumption Effects
- Short-form content, while providing instant gratification, can be draining.
- Longer-form content like YouTube videos offers more inspiration and a sense of productivity.
Creator-Centric Platforms
- Platforms prioritizing creator support will attract more creators.
- Audiences will follow creators to platforms offering the best content and experiences.