Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy
Why it's Time to Move to YouTube
Feb 2, 2025
Social media is in a whirlwind, especially with the ups and downs of TikTok and Instagram. The shift towards YouTube is gaining momentum, as creators and audiences crave longer, more substantial content. YouTube's creator support and monetization options are significant advantages to consider. With a focus on evergreen content for 2025, strategies for maximizing searchability and engagement are key. Tune in to explore the exciting future of content creation and why YouTube is the platform to embrace.
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Quick takeaways
- The overwhelming nature of frequent social media algorithm changes challenges content strategies, making YouTube's emphasis on longform content a critical shift for creators.
- YouTube's robust creator support and monetization options provide a sustainable avenue for engagement and revenue, promoting meaningful content over transient trends.
Deep dives
Navigating Social Media Changes
The episode touches on the challenges social media managers face with constant platform updates and the overwhelming nature of keeping up with algorithm changes. The host expresses frustration with frequent announcements from platforms like TikTok and Instagram, which can disrupt established strategies for content creation. She acknowledges the adjustment process required when these updates occur but also highlights the excitement that comes with adapting to new trends in social media. By sharing her personal experience of feeling overwhelmed, she connects with other professionals who may be grappling with similar feelings in the industry.
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