TED Tech How Substack is breaking down traditional media gatekeepers | Hamish McKenzie
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May 23, 2025 
Hamish McKenzie, journalist and co-founder of Substack, discusses how his platform is transforming media by empowering independent writers. He highlights the shift from traditional journalism to a more direct, trust-based relationship between creators and their audiences. McKenzie explores the opportunities and challenges of this new landscape, emphasizing the importance of simplicity in business models for creators. He also shares insights on nurturing young voices and the potential of decentralized media to foster community and creativity.
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Media as a Growing Garden
- The media system is transitioning from old chaotic models to a new, beautiful ecosystem like a garden.
- This new system empowers creators and consumers to shape culture with more control and power.
Power of Direct Relationships
- The key difference is the relationship between publisher and subscriber, unlike old broadcasting media.
- Substack enables control for creators and fosters community beyond simple newsletters.
Empowerment Through Independence
- Independent journalism on Substack provides freedom and control over creative work.
- Earning money enables journalists to continue meaningful work they and their audiences value.