The B2B Revenue Executive Experience Episode 136: 4 Steps to Optimizing Sales Enablement w/ Stephen Brown
Oftentimes, we forget that for the sales enablement function to really work, there has to be a little give and take.
Of course, sales enablement’s purpose is to, well, enable sales. However, sales reps need to know that they can go to sales enablement for valuable insights and clarification.
In this episode of the B2B Revenue Executive Experience, I talk with Stephen Brown, Director of Product Marketing at Highspot, a sales enablement solution provider.
Stephen shares his knowledge in marketing the platform and how his team leverages its sales enablement function.
Plus, we talk about:
- The current issues of most sales enablement functions
- Notable sales enablement imperatives
- The benefits of being dedicated to a new tool or process that aligns your team
This blog post includes highlights of our podcast interview with Stephen Brown, Director of Product Marketing Highspot.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so