Optimal Work Daily - Career, Productivity and Entrepreneurship 1638: Why You Should Build Your Product In Public AND How I Use My Email List by Ryan Hoover
4 snips
Mar 26, 2025 
Ryan Hoover, a dynamic entrepreneur and speaker, discusses the advantages of building products in public, highlighting how transparency can foster trust and attract early adopters. He shares compelling insights into using his email list as a discovery and testing tool, proving it’s much more than just a communication channel. With real-time feedback loops and community engagement, Hoover illustrates how this approach can enhance product validation and inspire innovation.
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Public Feedback Accelerates Design
- Ryan Hoover shared incomplete mock-ups for Product Hunt's comment system publicly and received 50+ annotated feedback quickly.
- The community helped identify improvements and issues before finalizing the design.
Build in Public Benefits
- Builders should share early to increase user buy-in and gather vital feedback to improve products.
- Transparency excites users and creates loyal evangelists who feel ownership.
Examples of Public Building
- Monkey Inferno, Buffer, Quib, and Assembly exemplify building in public with user involvement and transparency.
- Assembly even compensates contributors with equity, empowering community-driven product development.
