Daybreak Inside the world of parent-approved desi dating apps
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Feb 13, 2025 Chandni Gaglani, Head of Aisle, shares her insights into the evolving landscape of desi dating apps. She discusses how these platforms are bridging the gap between casual dating and parental approval, allowing individuals to explore relationships while respecting cultural values. Gaglani highlights the differences in dating philosophies between millennials and Gen Z, and how generational shifts affect user interactions. The episode also delves into unique business models within the dating industry, emphasizing customization and intentional matchmaking.
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Agrima's Dating App Dilemma
- Agrima Srivastava, a 29-year-old media professional, prefers Hinge and Bumble over Indian dating apps.
- Her mother, however, approves of the Indian apps because they seem more marriage-oriented.
The Rise of 'Datrimonial' Apps
- Indian dating apps position themselves between casual dating and marriage, aiming for parental approval.
- They cater to the nuances of Indian dating culture, unlike Western apps.
Aisle's Approach to Dating
- Aisle avoids addictive design to focus on serious relationships, not vanity.
- It prioritizes detailed profiles and user intent over superficial swiping.