Despite the impressive results physical therapists deliver in their procedures, the realm of social media marketing is still foreign to them. Most of them commit so many mistakes when connecting with patients, leading to poor retention, higher self-discharge rates, and overall decreased clinic productivity. Nathan Shields aims to help his colleagues level up their online marketing game by sitting down with the Founder of GoGoDone, Heather Chavin. Heather shares her experiences in helping physical therapists improve their marketing tactics by using email marketing to better connect with patients even through home exercise programs, creating and leveraging landing pages, and taking advantage of the huge influence of customer testimonials.
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