

Ep13: High-touch hospitality in the Assistant role with Ethan Bull, Founder of ProAssisting
Nov 28, 2022
Join Ethan Bull, Founder of ProAssisting and co-founder of The 29-Hour Workday, as he discusses thriving as a high-performing executive assistant. He shares insights from his journey in the entertainment and advertising industries, emphasizing the importance of high-touch hospitality and effective communication. Ethan explores the evolving dynamics of remote work, the balance between professional duties and personal life, and how Assistants can navigate toxic environments. He advocates for treating the assistant role as a legitimate career and fostering supportive relationships.
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Managing Assistants
- Manage assistant interpersonal issues and workload.
- Advocate for fair treatment and prevent exploitation.
Evolution of the EA Role
- The role of Executive Assistant has evolved from a gatekeeper to a hospitality-focused role.
- Modern EAs prioritize collaboration and building positive relationships.
Mentorship for Assistants
- Assistants should report directly to their executives, but also benefit from mentorship.
- A senior assistant can offer guidance and support, especially with difficult conversations.