Ep13: High-touch hospitality in the Assistant role with Ethan Bull, Founder of ProAssisting
The EA Campus Podcast
00:00
Evolving Dynamics of Executive Assistance
This chapter delves into the transformation of the executive assistant role, focusing on high-touch hospitality, clear expectation setting, and the transition to virtual assistance. It emphasizes the importance of treating assistant roles as legitimate careers while advocating for better practices and fair compensation within the industry. The conversation also highlights the potential for personal growth and the need for a mindset shift among executives to recognize assistants as valuable business partners.
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