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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
SPECIAL LIMITED SERIES: ===> LINKEDIN Getting Rid of TOP VOICE BADGES 🚽 <=== | BATHROOM Break #25 (COLLAB: The Marketing Millennials + Do This, Not That)
Oct 21, 2024
Hosts dive into future marketing strategies for 2025, spotlighting the rise of micro events and the power of live streaming for B2B. They share a critique of LinkedIn's phase-out of 'top voice' badges, debating the merits of authentic content versus AI-generated noise. Broadcasting their thoughts on the election's impact on ad costs, they blend humor with insightful anecdotes, making it clear that standing out on LinkedIn is crucial, especially when only 5% of users engage actively.
13:28
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Quick takeaways
- Emphasizing the shift towards live micro events in marketing can enhance audience engagement by fostering a relaxed and interactive environment.
- Marketers must strategically adjust their advertising budgets during election years to navigate increased costs and maintain effective reach.
Deep dives
Embracing Micro Events for Engagement
The discussion centers around the growing importance of video content in marketing, particularly through the implementation of micro events. These events are designed to be short, lasting between 20 to 30 minutes, and are aptly termed 'live micro events' instead of webinars, which tend to have a negative connotation in marketing outreach. This shift aims to attract more viewers by creating a relaxed environment for sharing content without the heavy label associated with traditional webinars. The hosts believe this approach will encourage more audience participation and engagement during promotional campaigns.
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