Michael Schein is the Founder and President of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. He works with clients such as eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, LinkedIn, and many more. Michael has also written for Fortune, Forbes, Psychology Today, and other publications. The title of his new book is The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Michael Schein, Founder and President of MicroFame Media, to talk about Michael's new book and his strategies for becoming a successful person. Michael also explains how companies can create an atmosphere of curiosity and intrigue, and he also discusses some notable personalities that he mentioned in his book.