Business Ninjas
Scale Your Brand With Growth Systems | Business Ninjas: WriteForMe & Endrock Growth and Analytics
Jan 23, 2023
Ned MacPherson, Founder of Endrock Growth and Analytics, dives into the world of e-commerce and analytics. He shares insights on applying scientific models to scale brands effectively. Discover how to identify key leverage points in customer funnels and the importance of rapid experimentation. Ned also highlights the common misconceptions between clients and agencies, emphasizing the need for clear expectations and communication. He advocates for fostering a culture of experimentation to drive growth and align team objectives.
19:18
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Quick takeaways
- Improving data hygiene and understanding key metrics is essential for e-commerce brands to make informed decisions and drive growth.
- Analyzing intra-funnel conversion rates allows brands to identify bottlenecks and develop targeted strategies for enhancing overall customer journey performance.
Deep dives
Importance of Data Hygiene in E-commerce
Many e-commerce brands struggle with poor data hygiene, which significantly hinders their ability to make informed decisions. Typical setups using tools like Google Analytics often overlook crucial analytical structures, leading to classic errors in data interpretation. Emphasis should be placed on understanding the metrics that matter to drive business growth. By focusing on improving data quality and encouraging brands to analyze their performance instead of ignoring it, companies can harness valuable insights to enhance their decision-making processes.
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