Business Ninjas Scale Your Brand With Growth Systems | Business Ninjas: WriteForMe & Endrock Growth and Analytics
Jan 23, 2023
Ned MacPherson, Founder of Endrock Growth and Analytics, dives into the world of e-commerce and analytics. He shares insights on applying scientific models to scale brands effectively. Discover how to identify key leverage points in customer funnels and the importance of rapid experimentation. Ned also highlights the common misconceptions between clients and agencies, emphasizing the need for clear expectations and communication. He advocates for fostering a culture of experimentation to drive growth and align team objectives.
AI Snips
Chapters
Transcript
Episode notes
Origins of Endrock
- Ned MacPherson's career began by helping direct-to-consumer brands organize their analytics.
- He noticed many brands had poor data hygiene and weren't analyzing data effectively.
Granular Analytics
- Endrock analyzes granular metrics like intra-funnel conversion rates and segmented average order values.
- This helps pinpoint specific areas for improvement rather than just looking at overall conversion rates.
Customer Service Insight
- Endrock helped a fashion brand improve repeat rate by uncovering a customer service insight.
- Customers were calling for advice on second purchases, leading to a test using automations to foster similar engagement.