The Online Course Show 133: Gina Horkey Returns
May 26, 2020
01:09:24
One of my favorite types of interviews are the ones where we catch up with past guests and see where their online course journey has been taking them over time. Today we’ve got Gina Horkey back with us! Gina always has a lot of great insights and updates on her online course business, so it was great to have her back on The Online Course Show.
"Invest in student success."
- Gina Horkey
It was great to get Gina’s perspective on the past year of her business and what she’s working on! I hope you enjoy the conversation.
In This Episode, We Talked About:
- (1:59) Consistency and growth
- (3:22) How to approach copywriting
- (6:45) My update on sales for this month and year so far
- (7:59) Affiliates and my process
- (10:29) The Win of the Week
- (13:29) A book recommendation
- (15:45) Catching up with Gina since our last conversation
- (19:04) How her online course business has given her more confidence
- (21:15) The magic of content repurposing
- (25:05) How Gina is restructuring her content and platforms
- (28:29) Setting up a course that may change hands in the future
- (29:17) Keyword research as SEO
- (30:29) Maintaining and separating multiple brands
- (32:48) Gina’s decisions on personal visibility on different brands
- (34:44) Outsourcing content and profit-sharing versus contracting
- (40:45) The importance of diverse income streams
- (45:41) How entrepreneurs are pivoting during the pandemic
- (47:06) Finding life-work balance
- (52:05) Gina’s advice for new course creators
- (55:47) David and I discuss Gina's strategy for multiple brands
- (58:05) The value of coaching and accountability
- (1:01:57) Thoughts on affiliates, profit-sharing, and other options
- (1:03:59) Finding work-life balance and why I love my online course business
- (1:06:05) Refunds and guarantees
- (1:08:34) Wrapping up
That’s all for now, folks! See you on the next episode of The Online Course Guy.