Ep 211: The Maverick Marketing Approach (with Seth Godin)

Seth Godin, the marketing GOAT, shares his revolutionary insights on nonprofit marketing. He emphasizes the power of storytelling and emotional connections to engage donors effectively. The conversation highlights the need for nonprofits to embrace innovation and view failure as a learning opportunity. Godin also discusses overcoming risk aversion in leadership, advocating for dual board structures to foster creativity. Ultimately, he champions building lasting relationships over transactional fundraising, transforming how nonprofits connect with their communities.