Join us in this insightful episode of The Brand Called You, where we sit down with the accomplished author and book coach, Shobha Nihalani. With over 30 years of writing experience across multiple genres, Shobha shares her incredible journey from an avid reader to a published author with titles under Penguin and Hachette. Discover how her diverse life experiences shaped her writing career and led her to become a book coach. Shobha also candidly discusses the challenges aspiring authors face and offers valuable advice on navigating the world of publishing, from traditional to self-publishing. Whether you're an aspiring writer or an avid reader, you won't want to miss Shobha’s expert tips on finding success in the literary world.