Secrets to Scaling: Multifamily Insights from Rise 48's COO and CFO | Jake & Gino Podcast

In this episode, Jake and Gino sit down with Bikran Sandhu, COO and CFO of Rise 48 Equity, to explore the journey of building a multifamily real estate powerhouse. From forming partnerships to scaling operations across states, Bikran shares the strategies and lessons that helped Rise 48 succeed in the competitive real estate market. Learn about value-add investing, the pros and cons of in-house property management, and why focusing on SEO and PPC marketing can give you an edge in multifamily investing.

What You’ll Learn in This Episode:

• The founding story of Rise 48 Equity and the meaning behind the name
• Transitioning from partnerships to forming a fully-fledged company
• The pros and cons of in-house vs. third-party property management
• Adapting investment strategies to changing market cycles
• The importance of listening to investors and evolving business strategies
• How SEO and PPC marketing can outperform traditional ILS platforms

Chapters:
00:00 - Introduction  

01:51 - The Story Behind the Name "Rise 48 Equity"  

06:17 - How Complementary Skills Formed a Strong Partnership  

07:53 - Evolving Investment Strategies from 2019 to Today  

14:31 - Why Rise 48 Brought Property Management In-House  

26:23 - Expanding to Dallas and Charlotte: How Rise 48 Selects Markets  

36:53 - Leveraging SEO and PPC Marketing Over ILS Platforms  

39:50 - Gino Wraps it Up  

We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/