In this episode of the show, negotiation expert John Lowry reveals how mastering the art of negotiation can transform your video production business. He shares practical strategies for managing yourself in negotiations, creating win-win scenarios, and ensuring client satisfaction beyond just delivering a great product. John's insights and real-world examples demonstrate how effective negotiation skills can lead to better deals, stronger client relationships, and significant business growth.

Key Takeaways 

• Negotiation is a fundamental skill used daily in video production, from client interactions to problem-solving on set

• Effective negotiation involves managing yourself, balancing competitiveness with cooperation, and being clear about your intentions

• Look beyond monetary terms in negotiations; consider how clients can help you achieve broader business goals

• Client satisfaction depends on three key factors: the product, the process, and how you manage people throughout the project

About John Lowry

John Lowry is a recognized authority on negotiation through his experience as a lawyer, business consultant, entrepreneur, negotiation coach, and university administrator. His results-focused, systematic approach to negotiation has been successfully implemented by thousands of professionals across the United States. He is the author of Negotiation Made Simple, a top selling business book on Amazon published by HarperCollins. He is also a sought after conference and corporate event speaker having served organizations such as UPS, Pinnacle Financial Partners, HCA, LexisNexis, Colliers, American Excess Insurance Exchange, American Legal Connections, and the American Society of Civil Engineers. 

John serves as co-founder and principal of Thrivence, a management consulting firm based in Nashville, TN. In addition to guiding the firm, John counsels clients on strategy, revenue growth, leadership development, and conflict management. He also serves as president of The Lowry Group, LLC (“TLG”). At TLG, he provides negotiation training and coaching for governmental entities, major insurance companies, law firms, health care organizations, and other businesses. John is regularly engaged as settlement counsel by parties in litigation and has successfully negotiated the resolution of hundreds of lawsuits over the past decade.

In This Episode

• [00:00] Welcome to the show!
• [07:36] Meet John Lowry
• [08:17] Negotiation
• [14:28] Negotiation Made Simple Book
• [15:04] Manage Yourself
• [17:00] Competitive and Cooperative
• [18:10] Be Willing to Forgive
• [18:39] Be Crystal Clear
• [19:47] Negotiation In Action Examples
• [40:23] Satisfaction
• [45:14] Connect with John
• [46:31] Outro

Quotes

"The most important thing that you can learn how to manage is yourself." - John Lowry

"If you manage the process really well and you treat the people really well, it's amazing to me how many times people will forgive a glitch in the product." - John Lowry

"I want the good people to win in this world and so I'm excited to come alongside them and help them figure out how to win whatever that looks like." - John Lowry

Guest Links

 Find John Lowry online

Negotiation Made Simple. by John Lowry

Listen to the Negotiation Made Simple podcast

Follow John Lowry on Facebook

Links

Find out more about the Mastermind

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes