Emmet Scott hosts this episode and welcomes Ted Kozel, Chief Revenue Officer, SMC National. They discuss "all things" digital marketing — why it's at the heart of every dental organization — being the primary way to first connect with patients. Using and defining marketing/business jargon such as leads, customer acquisition cost, cost per opportunity, lifetime value of a patient, conversion, referrals, pay-per-click, ad words, and many more terms, Ted and Emmet offer best practices and innovative ways to put marketing (specifically digital marketing) to work in growing your dental organization.
DEO's Growth Secrets Podcast for Dental Organizations