Indie author business strategist and TikTok marketing expert, Adam Beswick, shares insights on planning for success, creating multiple income streams, and leveraging various marketing channels. The podcast also discusses avoiding scams, AI innovations, the role of AI agents in generating video concepts, and the importance of storytelling in challenging times.
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Quick takeaways
Success in indie author business requires mindset shift and embracing multiple income streams.
Stay vigilant against email scams misusing author associations for fake awards.
Utilize evolving social media trends like TikTok for brand growth and sales.
Deep dives
Transition from Mental Health Nurse to Full-Time Author
Adam Beswick discusses his career change from a mental health nurse to a full-time author, emphasizing the importance of mindset in author business success. By changing genres and utilizing video marketing, Adam was able to grow his author business significantly.
Impact on Direct Sales and Marketing Innovations
Adam reflects on publishing and marketing advancements, highlighting Kickstarter's late pledges feature and improved backer surveys. These developments aim to assist creators in post-campaign activities and enhance production decisions.
Alert on Scams Using Author Associations
Adam raises awareness about scams misusing author association names for fake book awards, emphasizing caution when receiving unsolicited emails about awards or publishing opportunities. He advises authors to verify such claims through official channels.
Importance of Adapting to Changing Social Media Landscape
Adam delves into the evolving landscape of social media and marketing, drawing insights from a podcast interview with Gary Vaynerchuk on leveraging social media changes for brand and sales growth
Impact of AI Innovation on Medical AI Agents
Adam discusses Microsoft's co-pilot AI agents unveiled at the Build Event, highlighting their potential applications in business tasks and enhancing productivity. He envisions the integration of AI into computing hardware and software in the coming years.
How can you plan for success as an indie author even early in your writing career? How can you create multiple streams of income and multiple marketing channels, while still writing your books? Adam Beswick goes into his strategies. In the intro, Kickstarter announces new functionality to help creatives;Watch out for a scam email about […]