The SaaS SEO Show Content Strategy for Healthcare with Mark Rogers, Director of Content Marketing at Freshpaint #94
Nov 16, 2023
Mark Rogers, Director of Content Marketing at Freshpaint, discusses quick wins in content marketing, challenges in understanding the vertical, the main pillars of Freshpaint's content strategy, why he doesn't focus on SEO, measuring the effectiveness of content programs, AI in content marketing, and the future of content marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Fresh Paint: Making Healthcare Advertising HIPAA Compliant
03:12 • 23min
Measurement and Effectiveness in Content Strategy for Healthcare
26:03 • 3min
Creating an Effective Content Brief for Freelance Writers
28:45 • 2min
Utilizing AI in Content Marketing
31:12 • 3min
The Future of Content Marketing for Cisco
34:09 • 3min