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The SaaS SEO Show
Content Strategy for Healthcare with Mark Rogers, Director of Content Marketing at Freshpaint #94
Nov 16, 2023
Mark Rogers, Director of Content Marketing at Freshpaint, discusses quick wins in content marketing, challenges in understanding the vertical, the main pillars of Freshpaint's content strategy, why he doesn't focus on SEO, measuring the effectiveness of content programs, AI in content marketing, and the future of content marketing.
37:09
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Quick takeaways
- Content marketing is prioritized at Fresh Paint to generate website traffic and engagement through authentic relationships with audiences.
- Fresh Paint focuses on developing content around the privacy-first framework to create awareness about data privacy challenges in healthcare and their solutions.
Deep dives
The Value of Content Marketing at Fresh Paint
The speaker emphasizes the importance of content marketing at Fresh Paint and highlights the value of content in generating more website traffic and engagement. They prioritize building authentic relationships with audiences and focus on continual improvement.
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