3min chapter

The SaaS SEO Show cover image

Content Strategy for Healthcare with Mark Rogers, Director of Content Marketing at Freshpaint #94

The SaaS SEO Show

CHAPTER

Measurement and Effectiveness in Content Strategy for Healthcare

The speakers discuss concerns about relying heavily on organic traffic as the main metric for measuring effectiveness in healthcare content strategy. They propose subjective measurements such as positive comments, email responses, and social platform comments, while also exploring content-assisted leads as a measure of effectiveness.

00:00

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