People Magic: How to Build a $1M Community Content Is Dead: What Smart Creators Are Building Instead
7 snips
Jan 8, 2026 Niching down isn't about smaller topics; it's about focusing on people ready for change. Engaged members in transition spark motivation and community growth. Forget credentials; those in transition are often more dynamic. Clarity of outcomes drives participation, making engagement crucial for success. Up-and-coming professionals can invigorate communities better than seasoned executives. With the right focus, your community can thrive through organic growth and active participation.
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Choose Members You Enjoy Serving
- Focus on people you enjoy serving and who energize you when choosing your ideal member.
- Target humans in transition because they are most motivated to join, engage, and pay for communities.
Transition Drives Motivation
- People in transition are uniquely motivated to join communities, take courses, and attend events.
- They want to move from where they are to a new place and will pay for help that accelerates that change.
Promise Clear Outcomes
- Build communities that deliver a clear outcome because transitional members seek tangible progress.
- Position your community as the fastest, most energizing way to get them to that next place.