The GaryVee Audio Experience TBT: AskGaryVee Episode 265... FEATURING RUSS | From Nov 9, 2017
Sep 22, 2022
Hip-hop superstar Russ, celebrated for his independent music career, opens up about his challenging journey in the music industry. He shares insights on the importance of self-belief and patience in pursuing entrepreneurial goals. The conversation also dives into the value of creating genuine connections, especially with concert promoters. Russ discusses blending authenticity with marketing strategies, illustrating how personal experiences shape brands in the evolving landscape of hip-hop. All while balancing ambitions and meaningful relationships.
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Episode notes
Crew Member's Illness
- Gary Vaynerchuk recounts a story about Russ's crew member getting sick after dinner.
- The crew member was so sick he missed work the next day, which is unusual.
Russ's upbringing
- Russ was born in New Jersey and later moved to Atlanta.
- He was raised with a Northern mindset despite living in the South.
Early Hip Hop Influence
- Russ developed a passion for hip hop at a young age, writing raps and performing for his brother.
- He emulated rappers like 50 Cent, creating his own lyrics.