People Solve Problems

Applying Brain Science to Leadership Development: Liz Guthridge of Connect Consulting Group

15 snips
Mar 19, 2025
Liz Guthridge, Managing Director of Connect Consulting Group, is a leadership coach specializing in neuroscience and cultural transformation. She challenges traditional brainstorming methods, advocating for independent idea generation that enhances creativity. Liz emphasizes the importance of a learning mindset and personal autonomy, especially for introverts, in problem-solving. She also discusses how aligning personal values with daily activities can significantly improve leadership effectiveness and foster continuous growth.
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ADVICE

Effective Ideation

  • Avoid traditional brainstorming sessions around a conference table.
  • Give people time to think independently to leverage their unconscious minds for more creative ideas.
INSIGHT

Unconscious Connections

  • Our unconscious mind makes unexpected connections, leading to better ideas during activities like showering or walking.
  • Prime your brain by thinking about issues, then engage in an unrelated activity to let your unconsciousness work.
ADVICE

Autonomy in Ideation

  • Provide autonomy in the ideation process.
  • Allow people to generate ideas when, where, and how they work best, benefiting introverts and fostering creativity.
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